__Telecom Italia Identity update, 2009. Saffron Brand Consultants, Madrid. The brief for this proposal was to revisit the logo while maintaining a strong connection to it’s current wave design. The last image shows the wave logo which was rationalized into a square and then rotated. The color palette also needed to include red.
__Apollo Color Test, 2008. Saffron, New York. In finalizing the color palette we designed a color test poster to determine the right color combinations and typographic color details.
__Apollo Tyres Identity, 2008. Saffron Brand Consultants, New York. Apollo needed a serious update on their brand since they were moving into Germany and the UK. We wanted to be simple and colorful to reflect the Indian culture and the spirit of the company. Inspired by the sun and tires you can see the evolution of the visual expression. Design team included Jodie Gatlin and Josh Distler.
__El Banco Deuno Color Test, 2008. Color test poster designed to finalize the brand elements such as the color palette, minimum logo size and typographic color details.
__El Banco Deuno Identity, 2008. Saffron Consultants, New York. A bank with the business model to be affordable with quality service for the new emerging middle class in Mexico. To go with the name and strategy (developed in Saffron Madrid) ‘one’s bank’, the new identity needed to express the local culture but be contemporary. The colors, patterns, imagery and bespoke typeface were inspired by the richness and idiosyncratic visual culture of the country. Designed with Josh Distler when we were DisterAbbink. Typeface designed by myself and Paul van der Laan.
__American Craft Magazine Identity, 2007. Using the magazines logo from the 70’s I modified the letter forms to work with DTL Fleischmann, the magazines new typeface (the only one used).
__City of London, 2007. Saffron, London. The City of London asked Saffron to Design a new Identity for the City. This was one of the recommended designs that was ultimately not choosen. The logo was inspired by clouds and the typographic spirit of London.
__BY:AMT Identity and Packaging, 2006. Packaging and original typeface concept for designer Alissia Melka-Teichroew whose work decontextualizes items of value. The packaging aims to emphasize this by framing each product with a digitally rendered image of classical art. Designed with Joshua Distler when we were DistlerAbbink.
__NYC Logo Proposal, 2006. This symbol focused on the spirit of NYC (aka the Big Apple) which we decided was all about the people that make up the city. The people of NYC have Heart! Designed with Jordan Crane.
__NYC Pitch Book, 2006. Wolff Olins, New York. Brand identity pitch book. These books were designed as leave behinds after the presentation with Dan Doctoroff. The book introduced the brand idea, the logo proposal, the bespoke typeface, color palette, imagery and tone of voice. Written by Karrie Jacobs.
__Redeye Represents Mailer, 2006. This mailer needed to be cost effective and contain cards on all the photographers. It also needed to be systematic so that any cards needed in the future could easily be implemented. I ended up using the standard X symbol for the placement of the photos and revealed it on the backside with the contact information.
__Hardrock logo refinement, 2005. The client was not interested in doing anything drastic but they recognized the old logo was poorly drawn. The weights and forms were inconsistent and the curves were in need of a tune-up (second sample). Mike Lemme who was redesigning the whole Hard Rock design system asked me to investigate the refinement.
__Autodesk, 2004. Method, San Francisco. After years of designing several iterations of the Autodesk website Method was finally awarded the redesign of the Brand. Mike Lemme was the creative director at Method at the time and asked me to make a serif version of Kievit for the logo. This ultimately led to addition of light weights and greek and cyrillic ( FF Kievit 3 and FF kievit Pro).
__Legion of Honor Logo, 2003. Wolff Olins, San Francisco. Design system by Patrick Cox and Frank Mueller.
__AEIOU Identity, 2002. Method, San Francisco. AEIOU was a economical, but modern baby apparel company. Their products were basic and simple but very well crafted with ease of use and durability as their modo.
__Camdens, 1999. Method, San Francisco. This is an illustration of a King Fisher which we thought was the perfect metaphor for Camdens which was an online gift giving site. Designed together with John Underwood.
__Nike logo, 1999. MetaDesign, San Francisco. While working on NikeTown Honolulu we were asked to investigate a more contemporary take of the old nike italic logo from the late 70’s.
__Verb Identity, 1999. Method, San Francisco. Logotype for Silicon Valley search engine. Designed with Bethany Koby.
__FUSE98 Conference. Beyond Typography was a higher level theme for Neville Brody’s idea of the body electric which drove much of the topics at the conference. We used acupuncture as our inspiration for the logo and typography. We removed the word spacing and used little needles with numbers which functioned as footnotes to give explanation for words preceding it. Design team included Oliver Chetelat, John Close and Shawn Hazen.
