__BY:AMT Identity and Packaging, 2006. Packaging and original typeface concept for designer Alissia Melka-Teichroew whose work decontextualizes items of value. The packaging aims to emphasize this by framing each product with a digitally rendered image of classical art. Designed with Joshua Distler when we were DistlerAbbink.
__Redeye Represents Mailer, 2006. This mailer needed to be cost effective and contain cards on all the photographers. It also needed to be systematic so that any cards needed in the future could easily be implemented. I ended up using the standard X symbol for the placement of the photos and revealed it on the backside with the contact information.
__Trust Me. Tony labat, 2005. Monograph for Tony Labat’s 30 year retrospective show. Images of Tony’s work are displayed in the book in exact chronological order so that the pieces themselves serve as a time line. Page number hyperlinks function to connect the work with commentary and vice versa. Collaboration with Joshua Distler.
__Knoll Autostrada Brochure, 2004. Wolff Olins, San Francisco. Renderings designed and produced by 8inc.
__Knoll Chadwick Brochure, 2004. Wolff Olins, San Francisco. We developed the idea of smart, comfortable, easy, accessible and just right because that’s what the chair is. Concepted and designed with Frank Mueller. Photography by Jeremy Murch. Copy by David Begler.
__Knoll Chadwick poster, 2004. Wolff Olins, San Francisco. I wanted something as straight forward and honest as the brochure we did so having a poster with the chair at 100% made sense. It’s what the chair looks like. The back showed it in all it’s configurations and colors. The cover was designed by the way it folded itself up. All I had to do was place the type and the logo. Photography by Doug Rosa.
__Apple DVD system, 2003. Apple Computer, Cupertino, CA. The system uses a set of typographic rules and a grid to allow for flexibility between the different uses for DVDs (demos, hardware and software) but maintaining a cohesiveness with the design.
__Apple Packaging, 2002–2003. Apple Computer, Cupertino, CA. These are some selected package designs from my time at Apple. The G5 design was done in collaboration with Josh Distler and Emma Webb.
__Gucci.com Website, 2002. Method, San Francisco. A flash site designed to have a cinematic and fluid movement between all the elements that made up the collection. The design was inspired by the drama of the catwalk and the stage. design team consisted of Olivier chételat, Bethany Koby and Henrikk Karlsson.
__Jim Pomeroy Catalogue, 1999. A 30 year retrospective on the late Jim Pomeroy, a San Francisco based artist who used “scientific” installations and puns as a key element in his work. The entire book reads backwards (page by page) as a visual pun on retrospective. It also comes with 3D glasses to look at the many 3D images in the catalogue. Collaboration with Joshua Distler.
__FUSE98 Conference. Beyond Typography was a higher level theme for Neville Brody’s idea of the body electric which drove much of the topics at the conference. We used acupuncture as our inspiration for the logo and typography. We removed the word spacing and used little needles with numbers which functioned as footnotes to give explanation for words preceding it. Design team included Oliver Chetelat, John Close and Shawn Hazen.